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"The Federal Trade Commission's (FTC) Guide for Use of Environmental Marketing Claims ("Green Guides") update presents a critical opportunity to provide clarity on which consumer packaging reduces environmental impacts and mitigates waste
As such, we commend the FTC for beginning the Green Guides update process, and encourage the agency to take the following comments into consideration.
Specifically, we urge you to ensure the Green Guides address claims made by companies that packaging is made from recycled materials
Additionally, we ask that you provide clear guidance on the standards that must be met for a product to be labeled as "recyclable'
Finally, we feel that more timely updates to the Green Guides are critical in order to reconcile the FTC's guidance with the realities of a constantly evolving market."