Consumer Personal Information Law and Agency Initiative

California Ballot Measure - Proposition 24

Election: Nov. 3, 2020 (General)

Outcome: Passed

Categories:

Business and Consumers
Civil Liberties and Civil Rights

Summary


Permits consumers to: prevent businesses from sharing personal information, correct inaccurate personal information, and limit businesses’ use of "sensitive personal information," including precise geolocation, race, ethnicity, and health information. Establishes California Privacy Protection Agency.

Fiscal Impact: Increased annual state costs of at least $10 million, but unlikely exceeding low tens of millions of dollars, to enforce expanded consumer privacy laws. Some costs would be offset by penalties for violating these laws.

Resources


Official Summary

arrow_upward